Billionaire Boys Club & ICECREAM is a trendy premium streetwear brand founded by singer Pharrell Williams and Nigo, the brainchild behind BAPE clothing. The label launched in 2005 with collections inspired by space, rockets, astronauts and ice cream.
The brand is headquartered in New York and Tokyo and design teams in each city design different collections that are relevant to the local markets. Each worldwide boutique will hand select pieces from each collection so every store you visit will have unique and exclusive products.
The current collection, which can be found in the London flagship boutique in Soho, is inspired by the tops of skyscrapers from a perspective as if viewed from space. Other pieces in the collection feature night-vision Lamborghini prints, army camouflaged printed hoodies with rockets and stars as well as star printed logo caps.
The two-storey boutique is located in Marshall Street in Soho and stocks menswear, caps, astronaut and robot models, ice cream models that look so real you want to eat them, keyrings, wallets, magnets and sneakers.
36 Marshall St, Carnaby, London W1F 7EY